New Poll Shows Democrat Kate Marshall Leading in Nevada Secretary of State Race

WASHINGTON, DC – iVote released the results of a survey today that shows Democrat Kate Marshall leading Republican Barbara Cegavske, 46-44, in the race for Nevada Secretary of State.  

“Even with a popular Republican governor at the top of the ticket, Kate Marshall is proving to be a strong candidate with a positive message that resonates with Nevadans,” said iVote spokesman Hari Sevugan. “Her record of using her office to make government more efficient for Nevada taxpayers, as well as her plans to maintain the integrity and accessibility of elections for Nevada citizens speaks to voters more than Barbara Cegavske's record of using her office to serve herself and her extreme views."  

The survey, conducted by Greenberg Quinlan Rosner, shows Marshall leading Cegavske by 46% to 44%, with just 10% undecided. Respondents view Marshall more favorably, with 16% viewing her positively against 7% negatively. Cegavske is viewed favorably by 8% and unfavorably by 6%. The survey polled 600 likely voters in Nevada from September 16-23 and has a margin of error 4.0%. A poll conducted by Public Policy Polling last month showed Marshall leading Cegavske 35-33.
The Greenberg Quinlan Rosner poll also found Democratic Attorney General candidate Ross Miller with an 8-point advantage over Adam Laxalt, 50-42. 

You can view the memo below.

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ABOUT iVOTE

iVote, a new voting rights campaign dedicated to the powerful notion that every eligible citizen should vote, recently launched an offensive against orchestrated efforts to block people from voting. iVote will target Secretary of State races in Colorado, Nevada, Iowa and Ohio, activating grassroots armies to elect Secretaries of State who will protect every American’s access to voting.

The iVote Board of Directors includes Doug Sosnik, Frank Smith, Ellen Kurz, Jeremy Bird, Michael Blake, Rachael Cobb, Ralph Paige, Wendy Smith and Pete Giangreco. iVote is being advised by 270 Strategies, AKPD, David Binder Research, and Greenberg Quinlan Rosner Research.

Contact: press@ivoteforamerica.org

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September 30, 2014

Marshall, Miller Well Positioned in Nevada


Findings From a Statewide Survey Conducted for iVote To: Interested Parties


From: Al Quinlan and Andrew Baumann, GQRR


Despite Governor Brian Sandoval’s large lead at the top of the ticket and an avalanche of spending against him, Democrat Ross Miller has a solid lead in the race for Nevada Attorney General. He leads Republican Adam Laxalt by 8 points, 50 to 42 percent.

Meanwhile, the race for Nevada Secretary of State is tight and fluid, but Democrat Kate Marshall finds herself well positioned to emerge victorious in Nevada. She currently leads Republican Barbara Cegavske by a narrow 46 – 44 percent margin, but her support is significantly more solid than Cegavske’s. Moreover, Marshall has a compelling profile and positive messaging that moves the race sharply in her direction. After voters hear positive profiles on both candidates, Marshall moves to a 52 to 43 percent lead.

The following are key findings and recommendations from a survey of 600 likely voters in Nevada conducted by GQRR for iVote from September 16-23, 2014. The margin of error is 4.0 percent.


Key Findings


Miller is best-liked politician in the state after Sandoval, leads Laxalt by 8. Miller can be identified by 53 percent of voters and enjoys a 26-to-12 positive to negative favorability ratio – significantly better than Laxalt’s 42 percent name ID and 15-to-14 ratio. And despite Sandoval’s large lead at the top of the ticket, Miller leads Laxalt 50 to 42 percent thanks to a strong over-performance among independent voters.

Marshall has a small lead for Secretary of State, and her support is much more solidified. Neither Secretary of State candidate is very well known, but Marshall has higher name ID (34 to 22 percent for Cegavske) and much better personal standing among those who do know her (16-to-7 positive to negative vs. Cegavske’s 8-to-6 percent). Marshall initially leads 46 to 44 percent, but among those strongly committed to a candidate she has an 8-point advantage, 25-17. 

Marshall has a strong profile that moves the vote. After voters hear balanced profiles on both candidates (with Cegavske’s based on language from her own website, statements and releases), Marshall gains 7 points on Cegavske, moving ahead to a 52 – 43 percent lead.


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